Businesses benefit greatly from using Social Networking to promote products and services to customers and prospects via appropriate social media platforms such as Facebook, Twitter and Linkedin.
65% of employers encourage employees to use social media for work related activities. However, in a recent survey by DLA Piper called "Shifting Landscapes - The online challenge to traditional business models", 48% of employers say that they are exposed to risk because they cannot control company information on social media sites.
The darker side of our highly connected society is already starting to be felt in areas such as data protection, online defamation, cyber bullying and the invasion of privacy. According to the ACAS website, misuse of the internet and social media by workers costs Britain's economy billions of pounds every year.
Raise the Roof Marketing and Strawberry HR have joined forces to help SMEs manage their exposure to the misuse of the Internet and Social Media by their employees.